Edinburgh stand alone
EDINBURGH RUGBY'S drive to create an identity that differentiates the team from its fellow SRU-funded pro outfit Glasgow Warriors made further progress at Murrayfield when the Capital side unveiled a four-year shirt deal with rugby equipment manufacturer Rhino Rugby.
The agreement mans that Andy Robinson's men will no longer wear the same brand of shirts as their Glasgow counterparts.
Rhino Rugby, which is better known for its scrummaging machines and training equipment, has recently moved into shirt manufacturing.
Edinburgh media chief Andrew Sleight refused to reveal the financial terms of the deal but stressed that the desire to be different had formed a major part of the decision.
"One of the key objectives of our CEO Nic Cartwright in terms of identifying an apparel partner was the fact that we wanted to have some sense of uniqueness," he said. "We are already creating a strong brand image with the Castle logo that was introduced last year, and we wanted to stand out from the crowd. We will be the only team in the Magners League wearing Rhino Rugby apparel."
The full article contains 184 words and appears in Edinburgh Evening News newspaper.
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Last Updated:
17 July 2008 10:55 AM
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Source:
Edinburgh Evening News
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Location:
Edinburgh
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Related Topics:
Edinburgh rugby